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Job Profile

Digital Marketing Account Manager – 30322

£33 - 45k plus bonus. plus benefits / year
central London
30322

We are on the lookout for a digital account manager with a flair for demand generation to join the growing marketing services division of one of our favourite clients.  They offer a fantastic working environment, great clients and a supportive team to help you grow. They are proud to be recognised for encouraging diversity in the workplace, and they have a few awards to their name … not just for diversity, but for “best places to work” as well as for their work and are one of the top agencies in their field.

As the Digital Account Manager, you will be responsible for defining and delivering content marketing campaigns across owned and earned digital channels. Primary social media, website and email.

This role would be perfect for someone with experience of digital account management and  experience working with b2b clients; ideally within technology or financial services industries.

You’re also someone with a deep interest in the digital marketing mix. The ideal candidate will understand and be able to demonstrate the principles of PPC and SEO, as well as having a real desire to learn about and be exposed to integrated, multi-channel marketing.

Main job functions

Account management

  • Be a custodian of the brand and ensure that brand guidelines are adhered
  • Take briefs/plans and translate them into actionable tasks
  • Ensure that SLAs are in place, managed and met, with responsibility taken for the fulfilment of client activity
  • Own and manage the creation and delivery of tasks on client accounts
  • Ownership of, and accountability for, all key account processes
  • Leadership of account team meetings and client calls/meetings
  • Ensure account profitability

Social media & email marketing

  • Work with the Marketing Services Director to create detailed social media channel plans and content calendars and deliver them
  • Work with the Marketing Services Director to conduct detailed social media audits
  • Create creative asset briefs for platform-specific content
  • Manage and optimise paid and organic social media channel campaigns in real-time
  • Write copy for social media posts
  • Monitor the performance of campaigns and content against KPIs and benchmarks, providing data-driven insights
  • Brief in-house and external suppliers and negotiate rates and organise quotes

Integrated marketing planning

  • Support the Marketing Services director on the delivery of diagnostic and strategic marketing services
  • Lead on the aggregation and analysis of digital platform data
  • Understand and demonstrate the difference between a dataset and an insight

Skills & knowledge development

  • Demonstrate a good understanding of the marketing mix
  • Demonstrate willingness to learn about and immerse yourself in the creation and delivery of integrated marketing strategy
  • Attend B2B marketing industry and technology-related events
  • Stay up to date with B2B marketing techniques and ensure we are continually adhering to industry best practice

Desired experience

  • A strong track record and solid experience in b2b social media and influencer marketing
  • Previous experience of working in a b2b account management role in a marketing agency or marketing manager role at a B2B technology business
  • An understanding of the marketing mix and the role PR plays in it
  • Experience in the wider digital marketing mix Understanding and working experience of SEO and digital marketing strategy
  • Experience and knowledge of the B2B technology sector Fluent in English
  • Excellent written and verbal communication skills
  • Strategically minded and insight driven

Salary

£33,000 – 45,000 per annum plus up to 5% bonus

Benefits

  • Flexible working & work from home
  • Early & late passes (arrive 3 hours late or leave 3 hours early once a month)
  • Annual wellbeing allowance to spend on whatever makes you feel good!
  • Monthly social events including Summer and Christmas parties
  • 3% Contributory pension
  • Access to external training
  • Access to our wellbeing support service for mental & physical health
  • Quarterly awards
  • Competitive holiday allowance with additional days off for Christmas
  • Your birthday off
  • Free eye test & glasses contribution
  • Cycle to work scheme
  • Travel loan
  • Sabbaticals
  • Long term service award scheme

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