Job Profile

Marketing Manager – 60922

£35 - 40k plus benefits / year
central London Marketing & PR Technology

This is a rare and amazing opportunity for driven and talented individual to join the marketing team of the global leader in the technology marketing intelligence space.  With about 100 people in the team right now they are looking for someone for this standalone marketing role.  They need someone wanting autonomy and to be challenged.  There is scope to really bring their marketing to life.

You will need to have B2B marketing experience, but that does not need to be in the tech space.  An interest in tech is, of course, vital.

Role and Responsibilities

  • Develop campaigns for products and services as part of sales lead generation, coordinating closely with the commercial team
  • Curate and manage social media campaigns
  • Maintain and develop website content
  • Build the research portal membership and social media audience
  • Coordinate and promote webinars and other client marketing activities
  • Provide event support for the company and client events
  • Develop internal communications for the business
  • Brief and manage external suppliers
  • Develop corporate assets such as sales brochures and marketing materials

Skills and Experience

  • Deep understanding and hands-on experience of using social media, particularly LinkedIn and Twitter, for brand marketing and sales lead generation.
  • The ability to write to a high standard and to present confidently is crucial. You will frequently be required to present campaigns and write copy, telling the story of products and the company for various marketing channels.
  • Understanding of the integration of HubSpot or similar CRM platforms in a marketing and sales process.
  • Proven ability to collaborate with multiple teams, including sales, operations, product and content owners and external suppliers and partners.
  • A results-focussed approach and an understanding of ROI and tracking metrics.
  • Educated to degree level or equivalent, with professional marketing qualifications an advantage, but not essential.

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