This is a new exciting opportunity for an experienced PR & Communications Executive to join a global lifestyle brand.
Main Responsibilities:
- Be the main point of contact and representative for PR communication for the UK business
- Manage external PR Agencies for press announcements
- Attend weekly calls and monthly meetings to understand requirements
- Create and provide reports on PR tasks
- Project lead any PR events or product launch events, ensuring the correct support is drawn from other team members following approval
- To look after PR budget with support from Customer Marketing Manager
- Project and forecast plans for the strategy plan
- Prepare, create, and finalise any newsletter content ready to be sent to customers
- Maintain relations with existing influencers and PR Agencies whilst reaching out to new influencers and Agencies
- Complete contracts and negotiations with influencers and PR Agencies
Social Media
- Develop content and calendar for Customer Social Media channels
- Manage Social Media agency day to day
- Provide the Social Media agency with all information, materials and content that is needed to support the Marketing calendar
- Raise brand awareness, sales and recruitment through the main channels, Facebook, Instagram & Twitter whilst supporting Customer Marketing Manager with their strategy
- Work towards opening channels of Pinterest & Linkedin supporting the correct channels
- Work towards a library of content assets for the following: Product, recipes, campaign’s, recruitment, promotions, retail
Know-How, Technical Skills and Experience
- Managing and coordinating campaigns and projects
- Experience writing effective press releases
- Agency management experience
- Background and experience in contract negotiations
- Experience in managing a budget
- Previous experience in copywriting
- Community, social media, and project management experience
- Ideally proficient in Adobe Creative suite, including but not limited to InDesign, Illustrator, Final Cut Pro
Behavioural Competencies
- Knowledge and history of creative content creation
- Strategy alignment for boosting company profile within the UK
- A full understanding of relevant trends
- Have a hands-on approach to events, photography etc.
Associated Typical Profile
- 2 + years experience within PR or Comms
- Experience in working in a corporate environment